Martini Media Inc

Martini Media reached out to marketing experts from the financial sector to learn how they are leveraging digital to engage their customers and prospects.

Martini Media and iMedia UK surveyed UK brands and agencies to find out how they are embracing digital marketing in 2013 and beyond.

As part of Martini Media’s Affluent Shopping Index, powered by comScore, this infographic explores how the $100k+ audience shopped during the 2012 holiday season.

Martini Media aggregates audience data from multiple sources to help brands develop highly targeted advertising campaigns that ignite brand awareness and drive maximum ROI. Whether you are looking to acquire a new customer or retain an existing one, our data-driven solutions are designed to reach the most relevant audience with limited media waste across multiple digital channels.

As part of Martini Media’s luxury brand research series, this infographic visually depicts how luxury auto brands are increasingly embracing digital and where they are making strategic investments.

As part of Martini Media’s luxury brand research series, this infographic visually depicts how luxury travel brands are increasingly embracing digital and where they are making strategic investments.

As part of Martini Media’s luxury brand research series, this infographic visually depicts how luxury brands are plugging into digital to engage customers online.

Luxury brands already know that affluent consumers are spending more time on digital and have become more difficult to reach through traditional media. This study intends to gain a better understanding of what opportunities and issues are top of mind when luxury brands consider marketing to affluent consumers online.

Reaching the audience with the most money and influence online is one thing, getting them to engage with your ads is another. That’s why Martini Media offers groundbreaking creative ad units like the IAB Rising Stars. Our digital marketing playbook showcases the battle-tested plays for success. Take your advertising beyond display with these high-impact units.

If you build it, they will come…and leave more engaged than ever! IAB’s Peter Minnium, Head of Brand Initiatives, and Martini Media’s COO Erik Pavelka, offer some analytics clarity to move past the basic click metrics. Whether you’re buy-side or sell-side, you’ll leave this session with a solid understanding of how to build, sell and measure IAB Rising Stars, part of the IAB Standard Ad Unit Portfolio.

Ad inventory ls like water – abundant & free. But just as consumers began paying for water, publishers can package their inventory with features that will ensure advertisers pay. Martini Media’s SVP of Publishing explains innovative ways publishers can package their media inventory.

The name is Brand, James Brand. Martini Media is going undercover to help brands identify the opportunities in the digital ad space. Your mission, if you choose to accept it, learn how Martini Media works with brands to drive awareness and success online.

As part of Martini Media’s Affluent Shopping Index, powered by comScore, this infographic explores how the $100k+ audience shopped online in the days leading up to the 2011 holiday.

The holiday shopping season does not end after Cyber Monday! Consumers are spending on gifts up until the last minute, and affluent consumers are spending the most. Here are some useful facts about reaching shoppers during the holidays.

If you’re working with, or planning to work with, an ad network, here are 10 things they must be able to do to help you optimize your ad campaigns.

How often does the $100k+ audience consume soft drinks? What is their soft drink of choice? Martini Media and Crowd Science surveyed our affluent audience and found the buzz.

This report is devoted to the new class of influencers as digital puts influence at more fingertips than ever: 45% of the population we term Influentials, and 20% of uber-influencers we term Pollinators; and the niche sites that form their primary feeding and spreading ground. It’s through these niche sites that marketers can most effectively source mass impact in a digital world. This new audience dynamic has profound implications for how marketers can effectively approach digital media.