We understand that your brand is like no other, and your company will be perfectly tailored for self-assured gain.
Martini untangles the complex layers of the affluent audience to maximize results.

ASPIRATIONAL AFFLUENT

HHI: $75+k
Reach Across Martini: 47%

+

• Single
• Millennial college graduates
• Active digital lifestyles
• Optimistic, creative, & risk takers
• Fashion conscious
• Passionate about food and restaurants
• Confident and consider themselves leaders

MASS AFFLUENT

HHI: $100+k
Reach Across Martini: 48%

+

• Married
• Own home
• Average 6 connected devices in HH
• Average 15 days in a hotel/ year
• Early adopters
• Decision makers and multi-taskers
• Prefer to buy designer or luxury brands

HYPER AFFLUENT

HHI: $250+k
Reach Across Martini: 58%

+

• Married, 3-Person household
• Own primary and secondary home
• Average 7 connected devices in HH
• Index 202 for first class travel
• Fashion/ style reflects who they are
• Quality products bring them enjoyment

Source: 2014 Ipsos comScore Fusion